Directory overview
About this guide
Decide what your loyalty programme should recognise, such as repeat visits or purchases, before comparing software. In-store rewards, ecommerce loyalty and digital wallet cards can require different connections to your checkout and customer records. Consider how shoppers enrol and understand their rewards.
Test the complete journey from joining to earning and redeeming a reward. Ask how returns, duplicate accounts and changes to programme rules are handled. Compare integrations, data exports and staff permissions, and make the programme terms clear to customers before launch.
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Directory listings
Browse approved listings related to this topic.
Paid placements are marked
SaaS
Smile.io provides ecommerce loyalty software, with tools for online stores to create rewards programmes and encourage customers to return.
SaaS
Yotpo provides ecommerce software for customer reviews and loyalty programmes, helping retail brands manage customer feedback and rewards-related marketing.
SaaS
LoyaltyLion offers loyalty software for ecommerce brands, with tools to build customer rewards programmes and manage repeat-purchase incentives for online stores.
SaaS
Loyalzoo provides loyalty, marketing and subscription tools for small businesses, supporting customer rewards programmes and ongoing engagement with retail customers...
SaaS
Kangaroo offers customer loyalty software for businesses, with tools to create rewards programmes and manage engagement with returning shoppers.
SaaS
TapMango provides customer loyalty and online ordering tools, helping retail and hospitality businesses manage rewards programmes alongside their digital customer in...
SaaS
Marsello combines loyalty and marketing software for retail and hospitality businesses, with tools for customer rewards and ongoing engagement campaigns.
SaaS
Loyalty Gator offers customer rewards software and loyalty programme tools, supporting businesses that want to manage incentives for repeat customers.
SaaS
PassKit provides digital wallet tools for businesses, including digital loyalty cards that can support customer engagement and retail rewards programmes.
Helpful information
Frequently asked questions
Some products support connected channels. Confirm compatibility with your ecommerce platform and point-of-sale system, then test both purchase journeys.
Try enrolment, earning, redemption and a return or refund. Check that staff and customers can understand each step.
Last reviewed Sep 12, 2026.